APA (7th ed.) Citation

Kumar, Y., Hooda, R., Ghanghas, S., & Saifali. (2026). Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience. Advances in Consumer Research, 3(3), 590.

Chicago Style (17th ed.) Citation

Kumar, Yogesh, Ritu Hooda, Seema Ghanghas, and Saifali. "Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience." Advances in Consumer Research 3, no. 3 (2026): 590.

MLA (9th ed.) Citation

Kumar, Yogesh, et al. "Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience." Advances in Consumer Research, vol. 3, no. 3, 2026, p. 590.