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Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience.

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Title: Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience.
Authors: Kumar, Yogesh1 Yogeshsraw313@gmail.com, Hooda, Ritu1 rituhooda@osgu.ac.in, Ghanghas, Seema1 drseemaaghanghas@gmail.com, Saifali1 Shafalimadaan24@gmail.com
Source: Advances in Consumer Research. Mar2026, Vol. 3 Issue 3, p590-593. 4p.
Database: Business Source Ultimate
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  Data: Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience.
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  Data: <searchLink fieldCode="JN" term="%22Advances+in+Consumer+Research%22">Advances in Consumer Research</searchLink>. Mar2026, Vol. 3 Issue 3, p590-593. 4p.
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        Text: English
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      – TitleFull: Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience.
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              Text: Mar2026
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