Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience.
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| Title: | Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience. |
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| Authors: | Kumar, Yogesh1 Yogeshsraw313@gmail.com, Hooda, Ritu1 rituhooda@osgu.ac.in, Ghanghas, Seema1 drseemaaghanghas@gmail.com, Saifali1 Shafalimadaan24@gmail.com |
| Source: | Advances in Consumer Research. Mar2026, Vol. 3 Issue 3, p590-593. 4p. |
| Database: | Business Source Ultimate |
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