(1977). To cope with changes, marketers need stability, riskability, accountability, flexibility, and adaptability. Marketing News, 11(1), 1.
Chicago Style (17th ed.) Citation"To Cope with Changes, Marketers Need Stability, Riskability, Accountability, Flexibility, and Adaptability." Marketing News 11, no. 1 (1977): 1.
MLA (9th ed.) Citation"To Cope with Changes, Marketers Need Stability, Riskability, Accountability, Flexibility, and Adaptability." Marketing News, vol. 11, no. 1, 1977, p. 1.
Warning: These citations may not always be 100% accurate.
