DATA-DRIVEN ANALYSIS OF SALES PROCESSES DYNAMICS IN THE ORDER-TOCASH CYCLE USING SAP SIGNAVIO: OPERATIONAL INSIGHTS FOR SMES. - GABRIELA, TĂNASE ANDREEA; ANDREEA, GRIGORESCU (STĂNESCU); IVONA, RĂPAN; RALUCA-FLORENTINA, CREŢU; COSTIN, BANŢA VIOREL (Annals of 'Constantin Brancusi' University of Targu-Jiu. Economy Series / Analele Universităţii 'Constantin Brâncuşi' din Târgu-Jiu Seria Economie, 2025)