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Signaling Quality to Consumers: The Role of Social Media Marketing.

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Bibliographic Details
Title:	Signaling Quality to Consumers: The Role of Social Media Marketing.
Authors:	Cui, Qinquan¹ (AUTHOR) qinquan.cui.21@ucl.ac.uk, Arifoğlu, Kenan¹ (AUTHOR) k.arifoglu@ucl.ac.uk, Zhan, Dongyuan² (AUTHOR) dzhan@ustc.edu.cn
Source:	Information Systems Research (INFORMS). Mar2026, Vol. 37 Issue 1, p643-654. 12p.
Database:	Business Source Ultimate
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Description
ISSN:	10477047
DOI:	10.1287/isre.2023.0625