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Signaling Quality to Consumers: The Role of Social Media Marketing.

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Title: Signaling Quality to Consumers: The Role of Social Media Marketing.
Authors: Cui, Qinquan1 (AUTHOR) qinquan.cui.21@ucl.ac.uk, Arifoğlu, Kenan1 (AUTHOR) k.arifoglu@ucl.ac.uk, Zhan, Dongyuan2 (AUTHOR) dzhan@ustc.edu.cn
Source: Information Systems Research (INFORMS). Mar2026, Vol. 37 Issue 1, p643-654. 12p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1287/isre.2023.0625
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 643
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      – TitleFull: Signaling Quality to Consumers: The Role of Social Media Marketing.
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            NameFull: Cui, Qinquan
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            NameFull: Arifoğlu, Kenan
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            NameFull: Zhan, Dongyuan
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              Text: Mar2026
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              Y: 2026
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              Value: 37
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