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The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

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Title: The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
Authors: Fossen, Beth L. (AUTHOR) bfossen@iu.edu, Kim, Philip (AUTHOR), Chae, Inyoung (AUTHOR)
Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p34-58. 25p.
Database: Business Source Ultimate
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An: 192768218
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PubType: Academic Journal
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  Data: The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
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  Data: <searchLink fieldCode="AR" term="%22Fossen%2C+Beth+L%2E%22">Fossen, Beth L.</searchLink> (AUTHOR)<i> bfossen@iu.edu</i><br /><searchLink fieldCode="AR" term="%22Kim%2C+Philip%22">Kim, Philip</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Chae%2C+Inyoung%22">Chae, Inyoung</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. May2026, Vol. 90 Issue 3, p34-58. 25p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192768218
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        Value: 10.1177/00222429251350657
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 34
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      – TitleFull: The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?
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            NameFull: Fossen, Beth L.
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            NameFull: Kim, Philip
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              M: 05
              Text: May2026
              Type: published
              Y: 2026
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