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Digital Eco-Brand Strategy of FMCG Companies as a Means of Attracting Loyal Audience.

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Title: Digital Eco-Brand Strategy of FMCG Companies as a Means of Attracting Loyal Audience.
Authors: Siazin, Sergii1 educationalsciences25@gmail.com, Popov, Andrii2, Melyan, Hripsime3, Bilous, Anastasiia4, Oznobishyna, Maryna5
Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 3, p545-554. 10p.
Database: Business Source Ultimate
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        Value: 10.32479/irmm.23468
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        Text: English
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              Text: 2026
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              Y: 2026
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