Digital Eco-Brand Strategy of FMCG Companies as a Means of Attracting Loyal Audience.
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| Title: | Digital Eco-Brand Strategy of FMCG Companies as a Means of Attracting Loyal Audience. |
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| Authors: | Siazin, Sergii1 educationalsciences25@gmail.com, Popov, Andrii2, Melyan, Hripsime3, Bilous, Anastasiia4, Oznobishyna, Maryna5 |
| Source: | International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 3, p545-554. 10p. |
| Database: | Business Source Ultimate |
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