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A Two-Stage Model of the Promotional Performance of Pure Online Firms.

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Title: A Two-Stage Model of the Promotional Performance of Pure Online Firms.
Authors: Jianan Wu1 jianan.wu@tulane.edu, Cook Jr., Victor J.1 victor.cook@tulane.edu, Strong, Edward C.1 bigfoot@tulane.edu
Source: Information Systems Research (INFORMS). Dec2005, Vol. 16 Issue 4, p334-351. 18p. 1 Color Photograph, 1 Diagram, 4 Charts, 1 Graph.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="AR" term="%22Jianan+Wu%22">Jianan Wu</searchLink><relatesTo>1</relatesTo><i> jianan.wu@tulane.edu</i><br /><searchLink fieldCode="AR" term="%22Cook+Jr%2E%2C+Victor+J%2E%22">Cook Jr., Victor J.</searchLink><relatesTo>1</relatesTo><i> victor.cook@tulane.edu</i><br /><searchLink fieldCode="AR" term="%22Strong%2C+Edward+C%2E%22">Strong, Edward C.</searchLink><relatesTo>1</relatesTo><i> bigfoot@tulane.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. Dec2005, Vol. 16 Issue 4, p334-351. 18p. 1 Color Photograph, 1 Diagram, 4 Charts, 1 Graph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=19286916
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        Value: 10.1287/isre.1050.0071
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        Text: English
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              Text: Dec2005
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