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Consumer Demand with Social Influences: Evidence from an E-Commerce Platform.

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Title: Consumer Demand with Social Influences: Evidence from an E-Commerce Platform.
Authors: Caoui, El Hadi1 (AUTHOR) elhadi.caoui@rotman.utoronto.ca, Farronato, Chiara2 (AUTHOR) cfarronato@hbs.edu, Horton, John J.3 (AUTHOR) jjhorton@mit.edu, Schultz, Robert4 (AUTHOR) schultro@umich.edu
Source: Management Science (INFORMS). Apr2026, Vol. 72 Issue 4, p3550-3570. 21p.
Database: Business Source Ultimate
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=192910496
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        Value: 10.1287/mnsc.2024.04995
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        Text: English
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              Text: Apr2026
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