DOES ONLINE FANDOM MATTER FOR CELEBRITY ENDORSEMENT? UNDERSTANDING THE INTERPLAY OF CELEBRITY AUTHENTICITY AND SENSE OF ONLINE FANDOM.
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| Title: | DOES ONLINE FANDOM MATTER FOR CELEBRITY ENDORSEMENT? UNDERSTANDING THE INTERPLAY OF CELEBRITY AUTHENTICITY AND SENSE OF ONLINE FANDOM. |
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| Authors: | Ha, Quang-An1 anhq@ueh.edu.vn, Le, Thanh-Minh Ha2 minh.lehathanh@gmail.com |
| Source: | Journal of Electronic Commerce Research. 2026, Vol. 27 Issue 3, p264-286. 23p. |
| Database: | Business Source Ultimate |
| ISSN: | 19389027 |
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