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Reacción de boicot al greenwashing según el perfil del consumidor: una encuesta en Brasil.

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Title: Reacción de boicot al greenwashing según el perfil del consumidor: una encuesta en Brasil.
Alternate Title: Boycott reaction to greenwashing according to consumer profile: a survey in Brazil.
Authors: Andreoli, Taís Pasquotto1 tais.andreoli@unifesp.br, Kumer, Isabela Marques2 isabela.kumer@posgrad.ufsc.br
Source: Retos, Revista de Ciencias Administrativas y Económicas. apr-sep2026, Vol. 16 Issue 31, p99-116. 18p.
Database: Business Source Ultimate
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        Value: 10.17163/ret.n31.2026.06
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        Text: Spanish
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