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Being for 'state of the art'.

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Bibliographic Details
Title:	Being for 'state of the art'.
Authors:	Higgins, Matthew¹ (AUTHOR) matthew.higgins@open.ac.uk, Tadajewski, Mark^1,2,3 (AUTHOR)
Source:	Journal of Marketing Management. May2026, Vol. 42 Issue 5/6, p527-534. 8p.
Database:	Business Source Ultimate
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ISSN:	0267257X
DOI:	10.1080/0267257X.2026.2641336