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Being for 'state of the art'.

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Title: Being for 'state of the art'.
Authors: Higgins, Matthew1 (AUTHOR) matthew.higgins@open.ac.uk, Tadajewski, Mark1,2,3 (AUTHOR)
Source: Journal of Marketing Management. May2026, Vol. 42 Issue 5/6, p527-534. 8p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. May2026, Vol. 42 Issue 5/6, p527-534. 8p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/0267257X.2026.2641336
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      – Code: eng
        Text: English
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        PageCount: 8
        StartPage: 527
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            NameFull: Higgins, Matthew
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              Text: May2026
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              Y: 2026
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              Value: 42
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