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Editorial: Generation Alpha and the evolution of consumer insights.

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Title: Editorial: Generation Alpha and the evolution of consumer insights.
Authors: Ting, Hiram1 (AUTHOR), Mawardi, Mukhammad Kholid2 (AUTHOR), Gong, Jiankun3 (AUTHOR), Cham, Tat-Huei4 (AUTHOR), Memon, Mumtaz Ali5 (AUTHOR), Kumarusamy, Risidaxshinni6 (AUTHOR), Le Hong, Vuong7 (AUTHOR), Yu, Jiawen8 (AUTHOR), Cornell, Daryl Ace9 (AUTHOR)
Source: Young Consumers. 2026, Vol. 27 Issue 3, p249-255. 7p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 193174289
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Editorial: Generation Alpha and the evolution of consumer insights.
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  Data: <searchLink fieldCode="JN" term="%22Young+Consumers%22">Young Consumers</searchLink>. 2026, Vol. 27 Issue 3, p249-255. 7p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193174289
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        Text: English
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              Text: 2026
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