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Editorial: Generation Alpha and the evolution of consumer insights.

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Bibliographic Details
Title: Editorial: Generation Alpha and the evolution of consumer insights.
Authors: Ting, Hiram1 (AUTHOR), Mawardi, Mukhammad Kholid2 (AUTHOR), Gong, Jiankun3 (AUTHOR), Cham, Tat-Huei4 (AUTHOR), Memon, Mumtaz Ali5 (AUTHOR), Kumarusamy, Risidaxshinni6 (AUTHOR), Le Hong, Vuong7 (AUTHOR), Yu, Jiawen8 (AUTHOR), Cornell, Daryl Ace9 (AUTHOR)
Source: Young Consumers. 2026, Vol. 27 Issue 3, p249-255. 7p.
Database: Business Source Ultimate
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