The Effect of Identity-Driven Customer Brand Engagement and Brand Trust on Purchase Intention: A Study of Fashion Apparel Brands in Pakistan.
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| Title: | The Effect of Identity-Driven Customer Brand Engagement and Brand Trust on Purchase Intention: A Study of Fashion Apparel Brands in Pakistan. |
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| Authors: | Aziz, Muhammad Asim1 asimaziz001@gmail.com, Iftikhar, Amna1 amna_iftikhar@outlook.com, Ahsan, Usman2 cvpost1@yahoo.com |
| Source: | International Journal of Management Research & Emerging Science (IJMRES). Mar2026, Vol. 16 Issue 1, p105-128. 25p. |
| Database: | Business Source Ultimate |
| ISSN: | 22235604 |
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| DOI: | 10.56536/ijmres.v16i1.906 |
