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The Effect of Identity-Driven Customer Brand Engagement and Brand Trust on Purchase Intention: A Study of Fashion Apparel Brands in Pakistan.

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Title: The Effect of Identity-Driven Customer Brand Engagement and Brand Trust on Purchase Intention: A Study of Fashion Apparel Brands in Pakistan.
Authors: Aziz, Muhammad Asim1 asimaziz001@gmail.com, Iftikhar, Amna1 amna_iftikhar@outlook.com, Ahsan, Usman2 cvpost1@yahoo.com
Source: International Journal of Management Research & Emerging Science (IJMRES). Mar2026, Vol. 16 Issue 1, p105-128. 25p.
Database: Business Source Ultimate
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An: 193195493
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Management+Research+%26+Emerging+Science+%28IJMRES%29%22">International Journal of Management Research & Emerging Science (IJMRES)</searchLink>. Mar2026, Vol. 16 Issue 1, p105-128. 25p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.56536/ijmres.v16i1.906
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 105
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      – TitleFull: The Effect of Identity-Driven Customer Brand Engagement and Brand Trust on Purchase Intention: A Study of Fashion Apparel Brands in Pakistan.
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            NameFull: Aziz, Muhammad Asim
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              Text: Mar2026
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              Y: 2026
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