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Social media marketing’s emerging role in agricultural development and rural economic transformation: a literature review.

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Title: Social media marketing’s emerging role in agricultural development and rural economic transformation: a literature review.
Authors: Yu, Ziwen1 (AUTHOR) ziwen.yu@ufl.edu, Watson, Adam1 (AUTHOR), Zheng, Qipeng Phil2 (AUTHOR), Semenov, Alexander3 (AUTHOR)
Source: Journal of Marketing Analytics. May2026, p1-19. 19p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 193361430
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Social media marketing’s emerging role in agricultural development and rural economic transformation: a literature review.
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  Data: <searchLink fieldCode="AR" term="%22Yu%2C+Ziwen%22">Yu, Ziwen</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> ziwen.yu@ufl.edu</i><br /><searchLink fieldCode="AR" term="%22Watson%2C+Adam%22">Watson, Adam</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zheng%2C+Qipeng+Phil%22">Zheng, Qipeng Phil</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Semenov%2C+Alexander%22">Semenov, Alexander</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Analytics%22">Journal of Marketing Analytics</searchLink>. May2026, p1-19. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193361430
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      – Type: doi
        Value: 10.1057/s41270-026-00476-0
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 1
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      – TitleFull: Social media marketing’s emerging role in agricultural development and rural economic transformation: a literature review.
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            NameFull: Yu, Ziwen
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            NameFull: Watson, Adam
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            NameFull: Zheng, Qipeng Phil
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            – D: 02
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              Text: May2026
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              Y: 2026
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            – TitleFull: Journal of Marketing Analytics
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