Social media marketing’s emerging role in agricultural development and rural economic transformation: a literature review.
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| Title: | Social media marketing’s emerging role in agricultural development and rural economic transformation: a literature review. |
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| Authors: | Yu, Ziwen1 (AUTHOR) ziwen.yu@ufl.edu, Watson, Adam1 (AUTHOR), Zheng, Qipeng Phil2 (AUTHOR), Semenov, Alexander3 (AUTHOR) |
| Source: | Journal of Marketing Analytics. May2026, p1-19. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 20503318 |
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| DOI: | 10.1057/s41270-026-00476-0 |
