APA (7th ed.) Citation

Xu, Y., Du, J., Townsend, K. M., Boo, S., Sato, M., & James, J. D. (2026). When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design. Sport Marketing Quarterly, 35(2), 160. https://doi.org/10.1177/10616934261423715

Chicago Style (17th ed.) Citation

Xu, Yang, James Du, Kyle M. Townsend, Soyoung Boo, Mikihiro Sato, and Jeffrey D. James. "When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design." Sport Marketing Quarterly 35, no. 2 (2026): 160. https://doi.org/10.1177/10616934261423715.

MLA (9th ed.) Citation

Xu, Yang, et al. "When Sport Consumers Meet Service Touchpoints: A Bayesian Cross-context Investigation on Customer Satisfaction Through the Lens of Sport Experience Design." Sport Marketing Quarterly, vol. 35, no. 2, 2026, p. 160, https://doi.org/10.1177/10616934261423715.