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Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance.

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Title: Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance.
Authors: Park, Jaeyoung1 (AUTHOR), Eom, Sewon1,2 (AUTHOR), Choi, Eugene1 (AUTHOR), Park, Jinho2 (AUTHOR), Kim, Seongcheol1 (AUTHOR) hiddentrees@korea.ac.kr
Source: Journal of Theoretical & Applied Electronic Commerce Research. Apr2026, Vol. 21 Issue 4, p118. 19p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Theoretical+%26+Applied+Electronic+Commerce+Research%22">Journal of Theoretical & Applied Electronic Commerce Research</searchLink>. Apr2026, Vol. 21 Issue 4, p118. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193416565
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        Value: 10.3390/jtaer21040118
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      – Code: eng
        Text: English
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      – TitleFull: Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance.
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            NameFull: Park, Jaeyoung
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            NameFull: Eom, Sewon
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            NameFull: Choi, Eugene
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            NameFull: Park, Jinho
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            – D: 01
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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