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Marketing Public Relations Live Streaming: Case Study on Building Brand Awareness for Browie Products.

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Bibliographic Details
Title: Marketing Public Relations Live Streaming: Case Study on Building Brand Awareness for Browie Products.
Authors: Nurhasanah (AUTHOR), Erawati, Dedet (AUTHOR) dedet.erawati@ugj.ac.id
Source: Indonesian Journal of Business Analytics. Apr2026, Vol. 6 Issue 2, p231-248. 18p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Marketing Public Relations Live Streaming: Case Study on Building Brand Awareness for Browie Products.
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  Data: <searchLink fieldCode="AR" term="%22Nurhasanah%22">Nurhasanah</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Erawati%2C+Dedet%22">Erawati, Dedet</searchLink> (AUTHOR)<i> dedet.erawati@ugj.ac.id</i>
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  Data: <searchLink fieldCode="JN" term="%22Indonesian+Journal+of+Business+Analytics%22">Indonesian Journal of Business Analytics</searchLink>. Apr2026, Vol. 6 Issue 2, p231-248. 18p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193491758
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.55927/ijba.v6i2.16424
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 18
        StartPage: 231
    Titles:
      – TitleFull: Marketing Public Relations Live Streaming: Case Study on Building Brand Awareness for Browie Products.
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            NameFull: Nurhasanah
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            NameFull: Erawati, Dedet
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            – D: 01
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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            – TitleFull: Indonesian Journal of Business Analytics
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