Consumer Engagement with AI Generated Content: The Role of Perceived Human Likeness and Cognitive Effort in Shaping Purchase Behaviour. - V., Shanthan Kumar; Mishra, Ritu; Wadhwani, Muskan; Querishi, Sana; Chaurasia, Deeksha; Nag, Parathsarathi; Kaur, Davinder (Advances in Consumer Research, 2026)