The Mediating Role of Behavioral Intention in AI Adoption for Car Purchasing: A UTAUT-Based SEM Approach.
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| Title: | The Mediating Role of Behavioral Intention in AI Adoption for Car Purchasing: A UTAUT-Based SEM Approach. |
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| Authors: | Mahima1 mahima.2206702012@geetauniversity.edu.in, Gupta, Pooja2 pgpoojaguptamba85@gmail.com |
| Source: | Advances in Consumer Research. Apr2026, Vol. 3 Issue 4, p46-60. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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