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The Mediating Role of Behavioral Intention in AI Adoption for Car Purchasing: A UTAUT-Based SEM Approach.

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Title: The Mediating Role of Behavioral Intention in AI Adoption for Car Purchasing: A UTAUT-Based SEM Approach.
Authors: Mahima1 mahima.2206702012@geetauniversity.edu.in, Gupta, Pooja2 pgpoojaguptamba85@gmail.com
Source: Advances in Consumer Research. Apr2026, Vol. 3 Issue 4, p46-60. 15p.
Database: Business Source Ultimate
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