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When Influencers Delegate Replies: How Social AI Agents Shape User Engagement.

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Title: When Influencers Delegate Replies: How Social AI Agents Shape User Engagement.
Authors: Zhang, Maggie Mengqing1 (AUTHOR) ffx3ab@virginia.edu, Gao, Yang2 (AUTHOR) ygao1@illinois.edu, Li, Jingjing1 (AUTHOR) jingjing.li@virginia.edu, Johnson, Steven L.1 (AUTHOR) steven@virginia.edu
Source: Information Systems Research (INFORMS). May2026, p1. 19p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. May2026, p1. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193548249
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      – Type: doi
        Value: 10.1287/isre.2025.2270
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      – Code: eng
        Text: English
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      – TitleFull: When Influencers Delegate Replies: How Social AI Agents Shape User Engagement.
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            NameFull: Zhang, Maggie Mengqing
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            NameFull: Gao, Yang
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            NameFull: Li, Jingjing
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              Text: May2026
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              Y: 2026
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