When Influencers Delegate Replies: How Social AI Agents Shape User Engagement.
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| Title: | When Influencers Delegate Replies: How Social AI Agents Shape User Engagement. |
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| Authors: | Zhang, Maggie Mengqing1 (AUTHOR) ffx3ab@virginia.edu, Gao, Yang2 (AUTHOR) ygao1@illinois.edu, Li, Jingjing1 (AUTHOR) jingjing.li@virginia.edu, Johnson, Steven L.1 (AUTHOR) steven@virginia.edu |
| Source: | Information Systems Research (INFORMS). May2026, p1. 19p. |
| Database: | Business Source Ultimate |
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