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Social Audience Size as a Reference Point: Evidence from a Field Experiment.

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Title: Social Audience Size as a Reference Point: Evidence from a Field Experiment.
Authors: Xu, Xingchen1 (AUTHOR) xcxu21@uw.edu, Wang, Qili2 (AUTHOR), Liu, Yizhi3 (AUTHOR), Qiu, Liangfei2 (AUTHOR)
Source: Management Science (INFORMS). May2026, Vol. 72 Issue 5, p4298-4318. 21p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2022.03144