Social Audience Size as a Reference Point: Evidence from a Field Experiment.
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| Title: | Social Audience Size as a Reference Point: Evidence from a Field Experiment. |
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| Authors: | Xu, Xingchen1 (AUTHOR) xcxu21@uw.edu, Wang, Qili2 (AUTHOR), Liu, Yizhi3 (AUTHOR), Qiu, Liangfei2 (AUTHOR) |
| Source: | Management Science (INFORMS). May2026, Vol. 72 Issue 5, p4298-4318. 21p. |
| Database: | Business Source Ultimate |
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