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A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities.

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Title: A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities.
Authors: Kim, Mingyung1 (AUTHOR) kim.9572@osu.edu, Bradlow, Eric T.2 (AUTHOR) ebradlow@wharton.upenn.edu, Iyengar, Raghuram2 (AUTHOR) riyengar@wharton.upenn.edu
Source: Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p556-575. 20p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2024.1018