APA (7th ed.) Citation

Lee, J., Shin, J., & Yu, J. (2026). Communicating Attribute Importance Under Competition. Marketing Science (INFORMS), 45(3), 534. https://doi.org/10.1287/mksc.2024.1124

Chicago Style (17th ed.) Citation

Lee, Jae-Yun, Jiwoong Shin, and Jungju Yu. "Communicating Attribute Importance Under Competition." Marketing Science (INFORMS) 45, no. 3 (2026): 534. https://doi.org/10.1287/mksc.2024.1124.

MLA (9th ed.) Citation

Lee, Jae-Yun, et al. "Communicating Attribute Importance Under Competition." Marketing Science (INFORMS), vol. 45, no. 3, 2026, p. 534, https://doi.org/10.1287/mksc.2024.1124.