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Communicating Attribute Importance Under Competition.

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Bibliographic Details
Title: Communicating Attribute Importance Under Competition.
Authors: Lee, Jae-Yun1 (AUTHOR) jayhat3210@gmail.com, Shin, Jiwoong2 (AUTHOR) jiwoong.shin@yale.edu, Yu, Jungju3 (AUTHOR) yujungju@snu.ac.kr
Source: Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p534-555. 22p.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.2024.1124