Communicating Attribute Importance Under Competition.
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| Title: | Communicating Attribute Importance Under Competition. |
|---|---|
| Authors: | Lee, Jae-Yun1 (AUTHOR) jayhat3210@gmail.com, Shin, Jiwoong2 (AUTHOR) jiwoong.shin@yale.edu, Yu, Jungju3 (AUTHOR) yujungju@snu.ac.kr |
| Source: | Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p534-555. 22p. |
| Database: | Business Source Ultimate |
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