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Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management.

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Title: Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management.
Authors: Amaral, Christopher1 (AUTHOR) ca786@bath.ac.uk, Kolsarici, Ceren2 (AUTHOR) ceren.kolsarici@queensu.ca, Ikonen, Iina3 (AUTHOR) i.h.ikonen@rug.nl, Robitaille, Nicole2 (AUTHOR) nicole.robitaille@queensu.ca
Source: Marketing Science (INFORMS). May/Jun2026, Vol. 45 Issue 3, p675-695. 21p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2024.1154