Advancing theory to drive impact in Transformative Service Research.
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| Title: | Advancing theory to drive impact in Transformative Service Research. |
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| Authors: | Blocker, Christopher P.1 (AUTHOR) chris.blocker@colostate.edu, Davis, Brennan2 (AUTHOR) |
| Source: | Marketing Theory. May2026, p1. |
| Database: | Business Source Ultimate |
| ISSN: | 14705931 |
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| DOI: | 10.1177/14705931261451014 |
