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Advancing theory to drive impact in Transformative Service Research.

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Title: Advancing theory to drive impact in Transformative Service Research.
Authors: Blocker, Christopher P.1 (AUTHOR) chris.blocker@colostate.edu, Davis, Brennan2 (AUTHOR)
Source: Marketing Theory. May2026, p1.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1177/14705931261451014
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      – Code: eng
        Text: English
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      – TitleFull: Advancing theory to drive impact in Transformative Service Research.
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              Text: May2026
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              Y: 2026
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