APA (7th ed.) Citation

Oukhayi, B., Arya, V., & Thomas, A. (2026). Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework. Journal of Consumer Behaviour, 25(3), 1227. https://doi.org/10.1002/cb.70123

Chicago Style (17th ed.) Citation

Oukhayi, Bouchra, Vikas Arya, and Asha Thomas. "Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework." Journal of Consumer Behaviour 25, no. 3 (2026): 1227. https://doi.org/10.1002/cb.70123.

MLA (9th ed.) Citation

Oukhayi, Bouchra, et al. "Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework." Journal of Consumer Behaviour, vol. 25, no. 3, 2026, p. 1227, https://doi.org/10.1002/cb.70123.