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Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework.

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Bibliographic Details
Title: Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework.
Authors: Oukhayi, Bouchra1 (AUTHOR), Arya, Vikas2 (AUTHOR) vikas.aryaa@yahoo.in, Thomas, Asha3 (AUTHOR)
Source: Journal of Consumer Behaviour. May2026, Vol. 25 Issue 3, p1227-1254. 28p.
Database: Business Source Ultimate
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