TURKCELL REKLAMLARINA YÖNELIK MARKA ILETIŞIM STRATEJISI ARAŞTIRMASI: 6 ŞUBAT KAHRAMANMARAŞ DEPREM ÖNCESI VE SONRASI.
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| Title: | TURKCELL REKLAMLARINA YÖNELIK MARKA ILETIŞIM STRATEJISI ARAŞTIRMASI: 6 ŞUBAT KAHRAMANMARAŞ DEPREM ÖNCESI VE SONRASI. |
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| Alternate Title: | A STUDY ON BRAND COMMUNICATION STRATEGIES IN TURKCELL ADVERTISEMENTS: BEFORE AND AFTER THE FEBRUARY 6 KAHRAMANMARAŞ EARTHQUAKE. |
| Authors: | AKPINAR, TUBA1 tubaakpnr23@gmail.com, YÜCEL, NURCAN2 nyucel@firat.edu.tr |
| Source: | Erciyes University Journal of the Faculty of Economics & Administrative Sciences / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. nis2026, Issue 73, p73-86. 14p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 193696534 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193696534 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.18070/erciyesiibd.1713508 Languages: – Code: tur Text: Turkish PhysicalDescription: Pagination: PageCount: 14 StartPage: 73 Titles: – TitleFull: TURKCELL REKLAMLARINA YÖNELIK MARKA ILETIŞIM STRATEJISI ARAŞTIRMASI: 6 ŞUBAT KAHRAMANMARAŞ DEPREM ÖNCESI VE SONRASI. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: AKPINAR, TUBA – PersonEntity: Name: NameFull: YÜCEL, NURCAN IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 04 Text: nis2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 13013688 Numbering: – Type: issue Value: 73 Titles: – TitleFull: Erciyes University Journal of the Faculty of Economics & Administrative Sciences / Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Type: main |
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