Research: Traditional Marketing Doesn't Work on AI Shopping Agents.
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| Title: | Research: Traditional Marketing Doesn't Work on AI Shopping Agents. |
|---|---|
| Authors: | Sabbah, Jafar1, Acar, Oguz A.2 |
| Source: | Harvard Business Review Digital Articles. 5/12/2026, p1-7. 7p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 7 StartPage: 1 Titles: – TitleFull: Research: Traditional Marketing Doesn't Work on AI Shopping Agents. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Sabbah, Jafar – PersonEntity: Name: NameFull: Acar, Oguz A. IsPartOfRelationships: – BibEntity: Dates: – D: 12 M: 05 Text: 5/12/2026 Type: published Y: 2026 Titles: – TitleFull: Harvard Business Review Digital Articles Type: main |
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