Unveiling the tiktok sponsored content effect in iraq: The mediating role of source credibility in shaping female purchase intentions for beauty products.
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| Title: | Unveiling the tiktok sponsored content effect in iraq: The mediating role of source credibility in shaping female purchase intentions for beauty products. |
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| Authors: | Al-Abdallah, Ghaith1,2 (AUTHOR), Maaroof, Sarya1 (AUTHOR), Eid, Mohammad Al Haj3 (AUTHOR) mohdbadea@hotmail.com |
| Source: | Journal of Marketing Communications. Jun2026, Vol. 32 Issue 4, p455-482. 28p. |
| Database: | Business Source Ultimate |
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| ISSN: | 13527266 |
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| DOI: | 10.1080/13527266.2024.2401398 |
