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Unveiling the tiktok sponsored content effect in iraq: The mediating role of source credibility in shaping female purchase intentions for beauty products.

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Title: Unveiling the tiktok sponsored content effect in iraq: The mediating role of source credibility in shaping female purchase intentions for beauty products.
Authors: Al-Abdallah, Ghaith1,2 (AUTHOR), Maaroof, Sarya1 (AUTHOR), Eid, Mohammad Al Haj3 (AUTHOR) mohdbadea@hotmail.com
Source: Journal of Marketing Communications. Jun2026, Vol. 32 Issue 4, p455-482. 28p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Communications%22">Journal of Marketing Communications</searchLink>. Jun2026, Vol. 32 Issue 4, p455-482. 28p.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/13527266.2024.2401398
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      – Code: eng
        Text: English
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        PageCount: 28
        StartPage: 455
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      – TitleFull: Unveiling the tiktok sponsored content effect in iraq: The mediating role of source credibility in shaping female purchase intentions for beauty products.
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            NameFull: Al-Abdallah, Ghaith
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            NameFull: Maaroof, Sarya
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            NameFull: Eid, Mohammad Al Haj
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            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 32
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              Value: 4
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            – TitleFull: Journal of Marketing Communications
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