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Comunicación, marketing y posicionamiento en destinos insulares exitosos: enfoque comparativo aplicado a las Islas Galápagos.

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Title: Comunicación, marketing y posicionamiento en destinos insulares exitosos: enfoque comparativo aplicado a las Islas Galápagos.
Alternate Title: Communication, marketing and positioning in successful island destinations: a comparative approach applied to the Galapagos Islands.
Comunicação, marketing e posicionamento em destinos insulares de sucesso: uma abordagem comparativa aplicada às ilhas Galápagos.
Authors: Vélez, Isaura Vanessa Peña1 vanessa.pena@uleam.edu.ec, Cedeño, Johanna Guadalupe Vélez2 johanna.velez@uleam.edu.ec, Montenegro, Diana Carolina Rizzo2 e0944388412@live.uleam.edu.ec, Chávez, Temístocles Deodato Loor2 deodatoloor@hotmail.com
Source: Revista FACE. Jan-Apr2026, Vol. 36 Issue 1, p82-94. 13p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 193789012
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PubType: Academic Journal
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  Data: Comunicación, marketing y posicionamiento en destinos insulares exitosos: enfoque comparativo aplicado a las Islas Galápagos.
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  Data: Communication, marketing and positioning in successful island destinations: a comparative approach applied to the Galapagos Islands.<br />Comunicação, marketing e posicionamento em destinos insulares de sucesso: uma abordagem comparativa aplicada às ilhas Galápagos.
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  Data: <searchLink fieldCode="JN" term="%22Revista+FACE%22">Revista FACE</searchLink>. Jan-Apr2026, Vol. 36 Issue 1, p82-94. 13p.
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      – Code: spa
        Text: Spanish
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        PageCount: 13
        StartPage: 82
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      – TitleFull: Comunicación, marketing y posicionamiento en destinos insulares exitosos: enfoque comparativo aplicado a las Islas Galápagos.
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            NameFull: Vélez, Isaura Vanessa Peña
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              Text: Jan-Apr2026
              Type: published
              Y: 2026
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