View in EDS HTML Full Text PDF Full Text

Role of Fear on Consumers' Buying Tendencies: Mediating Role of Social Media Usage.

Saved in:
Bibliographic Details
Title: Role of Fear on Consumers' Buying Tendencies: Mediating Role of Social Media Usage.
Authors: Verma, Aastha1 (AUTHOR) aasthaverma@fms.edu, Joshi, Gaurav2 (AUTHOR) gauravjoshi12@gmail.com, Shri, Charu3 (AUTHOR) charushri004@gmail.com, Chaturvedi, Alka4 (AUTHOR) alkachaturvedi@kalindi.du.ac.in, Gupta, Siddharth5 (AUTHOR) siddharthdce3108@gmail.com
Source: FIIB Business Review. May2026, Vol. 15 Issue 3, p396-409. 14p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:23197145
DOI:10.1177/23197145231186281