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Brands’ minority engagement strategies and inclusiveness experiences.

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Bibliographic Details
Title: Brands’ minority engagement strategies and inclusiveness experiences.
Authors: Fellah-Dehiri, Nawel1 (AUTHOR), Michel, Géraldine2 (AUTHOR) michel.iae@univ-paris1.fr, Zeitoun, Valérie2 (AUTHOR)
Source: Journal of Marketing Management. May2026, p1-28. 28p.
Database: Business Source Ultimate
Description
ISSN:0267257X
DOI:10.1080/0267257x.2026.2671272