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Brands’ minority engagement strategies and inclusiveness experiences.

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Title: Brands’ minority engagement strategies and inclusiveness experiences.
Authors: Fellah-Dehiri, Nawel1 (AUTHOR), Michel, Géraldine2 (AUTHOR) michel.iae@univ-paris1.fr, Zeitoun, Valérie2 (AUTHOR)
Source: Journal of Marketing Management. May2026, p1-28. 28p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 193833330
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Brands’ minority engagement strategies and inclusiveness experiences.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. May2026, p1-28. 28p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=193833330
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/0267257x.2026.2671272
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      – Code: eng
        Text: English
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        PageCount: 28
        StartPage: 1
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      – TitleFull: Brands’ minority engagement strategies and inclusiveness experiences.
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            NameFull: Fellah-Dehiri, Nawel
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            NameFull: Michel, Géraldine
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            NameFull: Zeitoun, Valérie
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            – D: 17
              M: 05
              Text: May2026
              Type: published
              Y: 2026
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