View in EDS HTML Full Text PDF Full Text

Not just for the young: older consumers and experiential consumption.

Saved in:
Bibliographic Details
Title: Not just for the young: older consumers and experiential consumption.
Authors: Yang, Michelle I.C.1 (AUTHOR) yang.ichieh.3m@kyoto-u.ac.jp, Chow, Ai Ming2 (AUTHOR)
Source: Journal of Marketing Management. Jun2026, Vol. 42 Issue 7/8, p990-1017. 28p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:0267257X
DOI:10.1080/0267257X.2025.2572969